Pareidolia is the psychological phenomenon of perceiving significance in vague or random stimuli, e.g., seeing animals in clouds or the face of a religious figure in a food item. The results of this investigation indicate that the dinosaurs of Kachina Bridge are examples of this phenomenon and exist only as pareidolic illusions. They can therefore be added to the list of discredited evidence for the coexistence of dinosaurs and humans. It should be noted that, unlike some previous such "evidence" (Di Peso 1953;
Isaak 2007), in this case there was no deliberate hoax.